Our Story
Sportswear Reimagined
Sweat2Swim embodies a mission to offer stylish, practical, and eco-friendly products. Our distinct swimwear and activewear enhance an active lifestyle without sacrificing aesthetics or comfort. S2S is an e-commerce platform and a lifestyle brand that encourages integrating fashion into active routines. With a commitment to quality, creativity, and environmental responsibility, we’re guiding Sweat2Swim toward the go-to destination for ongoing innovation.
Meet Our Founder
Natalie Conicella
S2S was designed to keep up with the pace of real life, the kind that does not pause between a sweat and a swim.
Founder Natalie Conicella launched the brand to address what was missing in her own closet: finding pieces that perform like activewear, function like swimwear, and still look put together.
S2S is for days that move fast. Morning workouts that turn into beach walks. Matches that end in cold plunges. Every piece is quick-dry, sweat-wicking, and SPF-protective. Made to move and made to last—on land, at sea, and everywhere in between.
From court to coast, this is your uniform.
From Land
2 Sea
Committed to Nurturing
Sweat2Swim is deeply committed to nurturing strong relationships with our customers, valuing their feedback as a vital guide for ongoing improvement and innovation. This customer-centric approach strengthens our community and ensures that our products fully resonate with the needs and aspirations of those we serve. Sweat2Swim steers towards a future marked by success and innovation, reflecting our dedication to celebrating quintessential all-American style, blending luxury, adaptability, and comfort.
