Our Story
Sportswear Reimagined
Sweat2Swim embodies a mission to offer stylish, practical, and eco-friendly products. Our distinct swimwear and activewear enhance an active lifestyle without sacrificing aesthetics or comfort. S2S is an e-commerce platform and a lifestyle brand that encourages integrating fashion into active routines. With a commitment to quality, creativity, and environmental responsibility, we’re guiding Sweat2Swim toward the go-to destination for ongoing innovation.
Meet Our Founder
Natalie Conicella
As the founder and visionary behind Sweat2Swim (S2S), I am at the forefront of merging high fashion with athleticism, creating a distinguished line of men’s and women’s swimwear and activewear designed for seamless transitions from land to sea. Rooted in a commitment to style, sustainability, and the belief that clothing should facilitate a fluid lifestyle, our entrepreneurial journey is driven by effortlessly shifting from a morning golf swing to an afternoon swim.
As a former athlete, seeing my mom’s sideline elegance inspired my passion for timeless and practical fashion. At times, she captivated me more than the games did, compensating for the weekly rotation of athletic uniforms. Growing up immersed in the essence of team camaraderie with my style icon on the sidelines, the creation of Sweat2Swim was inevitable. My motto, inherited from her guidance, is to carry oneself with grace and to dress with intention and purpose.
As we transition from your active pursuits to embracing the sea, I look forward to diving into this journey together.
xx,
From Land
To Sea
Sustainability at S2S is more than a buzzword; it is our pledge.
Our passion extends to investing in eco-friendly materials and upholding ethical production standards. As we envision global expansion, we focus on operational efficiency and profitability, ensuring our international presence aligns with our sustainability goals. This vision includes innovative, timeless design and a commitment to eco-friendly practices, creating a narrative that resonates globally.
Committed to Nurturing
Sweat2Swim is deeply committed to nurturing strong relationships with our customers, valuing their feedback as a vital guide for ongoing improvement and innovation. This customer-centric approach strengthens our community and ensures that our products fully resonate with the needs and aspirations of those we serve. Sweat2Swim steers towards a future marked by success and innovation, reflecting our dedication to celebrating quintessential all-American style, blending luxury, adaptability, and comfort.
